Lux Provocateur - Hindustan Unilever's latest offering - is all set to capture women's unfettered imagination.
A fairyland glitzy and fun event marked the launch of Lux Provocateur in Mumbai yesterday by Bollywood's reigning queen, Aishwarya Rai Bachchan.
Lux Provocateur is a seductive bathing bar with a bold fragrance that reminds one of black roses and violets!
The black fragrant soap - encased in bold and shiny black - met its ideal match in Lux Ambassador - Aishwarya Rai Bachchan - where the tantalising aroma of the unusual black bars complemented the mysterious and remote beauty of Aishwarya.
Launching the Lux Provocateur, Aishwarya said that the black soap bar was reminiscent of a bygone era of delicate, elusive scents, and women who seductively commanded attention by their mystery.