Friday, May 11, 2007

Percept launches Percept Talent Management

Mr Lachlan Murdoch and Mr Shailendra SinghPercept Holdings and Lachlan Murdoch’s Illyria Pty Ltd. (Australia) launches a new initiative in the business of talent management - Percept Talent Management (PTM). Percept Talent Management will represent exceptional creative and technical talent in the fields of motion pictures, television, fashion, music, sports and branded entertainment.

PTM will be a 360-degree model covering all aspects of exposure possible for a Talent. PTM will acquire Talent across all genres and provide value offerings in key management areas like Legal, Financial, Tax, Wealth, Health, Diet, Image and Social Responsibility needs, while also looking after their Professional Contracts, Digital Domain, Publishing, Merchandizing, Media Tie-ups, BTL Events, PR and Grooming, Relationship Management and Endorsements.

PTM has been instrumental in creating various Brand-Celebrity Associations including Amitabh Bachchan for Rin, Rani Mukerji for Nestle Munch, Shah Rukh Khan & Sachin Tendulkar for Airtel, Priyanka Chopra for Tag Heuer, Preity Zinta for Head & Shoulders, Hrithik Roshan for Hero Honda, Kareena Kapoor for Citizen watches and L’Oreal, Mallika Sherawat for 7UP, Sourav Ganguly for Tata Indicom, Yuvraj Singh for Microsoft, SBI Cards, Parachute, Seagrams, Sreesanth for Nike, Catherine McQueen, Nagesh Kukonoor, David Dhawan and Madhur Bhandarkar amongst others.

Priyanka Chopra, Mr Lachlan Murdoch,Mr Shailendra Singh, Jt MD Percept Holdings - LR
PTM will also create a PTM Literacy initiative, wherein the company will draw upon from all areas of the agency’s distinguished clientele and assist groups in engaging the ideal guest speaker for their events. PTM will aim to entertain and engage audiences at universities, corporate events, business conventions, panels, fund-raisers and numerous other private and public events around the globe.

PTM’s roster of Talent includes: Film Talent - Priyanka Chopra, Neetu Chandra, Randeep Hooda, Kunal Khemu, Shreyas Talpade, Sandhya Mridul, Anousha Dandekar, Vidyut Jamwal, Mohit Chadda, Alyy Khan, Vivana; Sports Talent - Kapil Dev, Sourav Ganguly, Yuvraj Singh, S Sreesanth; Music Talent - Zila Khan, Strings.

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