On one hand as Deepika Padukone is adding brands like Parachute, Kingfisher and Maybelline to her endorsement kitty, on the other brands like Levis are reviving their endorsement with the actress to roll out campaigns and up sales.
Deepika Padukone will continue as Levis ambassador for the year 2008.
"Deepika signifies style, good looks, youth, fun and universal appeal - attributes that resonate with our brand values and positioning. Hence an association with Bollywood helps in faster recall of the brand," said Levi Strauss Signature business head, ATP Ramani.
"It is my pleasure to be associated with a brand that provides such an extensive range of clothing for the urban youth. My association with Levis is far more than an ambassador because the first ever jeans I felt like buying was a Levis.
I look forward to working with Levi Strauss Signature and am happy to endorse the brand," said Deepika who was dressed in black jeans teemed with a t-shirt and knee length boots.