Abhishek Bachchan launches Motorola's new product

Bollywood star Abhishek Bachchan, brand ambassador for Motorola, launched the company's flagship entertainment Personal Digital Assistant MOTOROKR E6 on saturday, which will provide information about a song played as well as live news.

"Music addiction with MOTOROKR E6 is truly awesome. It is a music optimised device, which avails the user with marvellous facilities. E6 is a truly ultimate entertainment PDA, which keeps you occupied," Abhishek told reporters at a press conference in the capital.

"As a user I am very excited about using this handset. MOTOROKR has given me a truly complete multimedia experience. I think it is the last word for true music lovers," he added.

MOTOROKR is the first Motorola handset in the country to offer Music ID and Screen 3 applications. Music ID is a song identification service that enables a user to identify all the information about a song played, with the help of a server. Screen 3 is a live news and information service.

"Not every handset enables you to master and enjoy various experiences that a multimedia handset could offer, but with MOTOROKR E6 all this has changed," said Lloyd Mathias, of Motorola India Mobile Device.

"E6 has been specifically designed to create superior experiences around video, music, games and photos. Whether you want to capture special moments on camera, listen to music, check e-mails, play games or movies while on the go, E6 makes it all simple and easy," he added.