Ash-Abhi wedding media rights sold

Bollywood celebrity couple Aishwarya Rai and Abhishek Bachchan seem to be going the Hollywood way, not exactly on celluloid, but the duo have reportedly sold exclusive media coverage rights for their keenly awaited wedding to an international bidder for millions.

A Hollywood wedding without exclusive media rights is a rarity of sorts. A prime example is the recently concluded wedding extravaganza of Liz Hurley and Arun Nayar. The media rights for this hush-hush wedding were sold for millions of dollars.

Now it looks like the Bachchan family could well be the first Bollywood family to sell media rights to the most anticipated Bollywood wedding of the decade.

When Abhishek Bachchan and Aishwarya Rai tie the knot, don’t expect photo-ops; the media deal is said to have been bagged by an international media house for a whopping sum.

Despite repeated efforts to get their version, the Bachchans and the Rais are tightlipped about it. But then again, despite strong speculation in the media about the Ash-Abhishek romance, both the clans had vehemently denied it till Big B himself broke the news of Ash and Abhi's engagement.

And its not just media rights; for those anxious to know the date of the wedding, Bollywood Buzz has learned that the mega Bollywood union is likely to be solemnised, in what will be a closed function, at Big B’s residence. Till now, Umaid Bhavan, the same hotel that had been the venue for the Liz-Hurley wedding was touted to be the venue.

The date? Well, D-day is likely to be 18th April, ample time for the busy bride and groom to wind up their shooting assignments. Ash is busy shooting for Ashutosh Gowariker's ‘Akbar-Jodha’, while Abhishek has committed his dates to 'Drona'.