Thursday, December 28, 2006

Aishwarya Rai – one of the 'Seventy Things to Watch in 2007'

Aishwarya Rai
A top global advertising agency has listed the gorgeous Aishwarya Rai as one of the 'Seventy Things to Watch in 2007'.

Global advertising agency James Walter Thompson, known as JWT has comprised a list of 70 "in" products, services and trends that will help to define 2007.

And Ash finds a place in that list not without reason.

Ash along with Hrithik Roshan took Bollywood by storm with the recently released Yashraj Films' 'Dhoom 2'.

2006 also saw Ash opposite Abhishek Bachchan in J.P.Dutta's Umrao Jaan.

Ash’s forthcoming films are Mani Ratnam's Guru (opposite Abhishek), Ashutosh Gowarikar's Jodha Akbar (opposite Hrithik) and Jagmohan Mundhra's Provoked.

Also in the pipeline are Ram Gopal Verma's Sarkar 2 , which also stars mega superstar Amitabh Bachchan and Abhishek. The film is slated to release next year and will be presented by Anil Ambani owned Adlabs Films .

On the Hollywood front, Ash's The Last Legion directed by Doug Lefler is also slated to release next year. The film co-stars Colin Firth and Ben Kingsley.

"Trends are illustrated by the products and services that exemplify them. By examining what resonates with consumers, we can identify the larger patterns that will shape our lives in the years to come," says JWT Worldwide executive vice president and chief marketing officer Marian Salzman, who is also the co-author of the new book Next Now - a travelogue into the near future.

"As globalization continues to make our world seem smaller, localization will come to a head in 2007. We'll put great emphasis on sourcing everything from food to textiles. Decadent and excessive consumption will fall to the wayside as we stress quality, minimal environmental impact and support of local producers," says JWT director of trend spotting Ann Mack.

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