Preity Zinta – new face of Rexona deo!

Preity Zinta’s dimpled smile and sheer confidence is much sought after, not only by Bollywood producers but also by some of the biggest brands in India.

Corporate giant HLL (Hindustan Lever Ltd.) has roped in the actress to endorse its established brand Rexona. Rexona has come up with a line of roll-on deodorants and Zinta will be the face of this concept, which is relatively new to the Indian market. Vice President of home and personal care, HLL, explained that Rexona as a brand connotes confidence, passion, and an active lifestyle. This is completely in sync with Zinta’s personality. So it only made sense to rope her in. Zinta has already shot a television commercial and a print ad that reads “Who are you going to meet next?” As a part of the promotion, a contest will also be run in multiplexes such as PVR and Adlabs, with the lucky winner getting a chance to watch a movie with Preity Zinta.

The gorgeous actress, whose claim to fame was an ad for Liril, has endorsed several brands in the past, including Pepsi and Nestle Maggi. She is now promoting P&G’s Head & Shoulders. Preity is currently shooting for Shaad Ali’s Jhoom Barabar Jhoom. The film also stars Amitabh Bachchan, Abhishek Bachchan, Bobby Deol and Lara Dutta. The film is produced by Aditya Chopra.