A.R.Rahman floats his own music label

Composer A.R. Rahman has just fulfilled a long-cherished dream by launching his own music label, K.M. Music.

"For a long time now I wanted to float my own label K.M. Music. My label won't market the music. It'll just distribute music recorded in my studio in Chennai to large music companies like Sony," Rahman said.

K.M. are the initials of a Sufi name from the south that Rahman wants to honour through his music.

"Basically, the creative aspects and vision of the music we produce will be our lookout, not the marketing. I've no idea of the non-creative and fiscal side of the music business. Digital downloads are easy for me. But to go into the nitty-gritty of music marketing is difficult for a creative person like me. Better to restrict myself to what I know. So I'd rather keep out of the marketing."

He clarifies that none of his film projects will be on his K.M. label.

"My label will be devoted to putting out alternate music - the kind of sound I don't have the freedom to create in movies. This idea of a music label was with me for sometime now. But I didn't want to announce it until I had some of the music ready."

Now Rahman is all set to put out a bunch of albums on his label.

"There's an artiste from Britain, another will feature a mix of artistes from India and the US, another is a Tamil poetry project - it's all experimental and electic. Let's see how it goes. Though I won't be directly involved in the production of all the music on my label, I'll certainly be involved in all my projects. In fact, the reason I built this large studio in Chennai was to finally start this label. No one can use the facilities in this studio as well as me."

Here's a look at the latest music video by Rahman titled Pray For Me Brother..