Friday, April 20, 2007

Preity Zinta flies high with Go Air

ON AIR: Bollywood actor Priety Zinta the new brand ambassador for Go Air.
Go Air has a face now and a well known one. Priety Zinta is the first brand ambassador for Go Air and it's also the first time that the airlines has a face. But why would airlines need a brand ambassador?

Priety Zinta says, “Why would you ruin my life. Everybody needs a brand ambassador and I would like to answer that. Please don't say why do you need a brand ambassador.” Clearly, someone is excited. Where Go Air has its own motive to have Priety on board. She has her own reasons to be associated with the airlines.

Managing Director of Go Air Jeh Wadia says, “Vibrant, young, innovative - these are some qualities that Priety has.” Well what Priety says is that she loves all colours – she loves the green and the red.

Is that the reason Priety decided to branding for Go Air or is it because of a certain Ness Wadia, Preity's so called good friend of course who happens to be Jeh's brother? Priety says, “My choice is always and is always just quality. I like to be associated with quality products.”

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