Shah Rukh Khan endorses alcohol

Renowned liquor company Diageo Radico has roped Bollywood superstar Shah Rukh Khan as their brand ambassador for their newly launched Masterstroke deluxe whisky in Mumbai.

He doesn't drink but that doesn't stop superstar Shah Rukh Khan from endorsing alcohol. Well, we guess that's what it takes to be a good actor.

At the launch party, SRK, in his inimitable style began the evening by saying "Kaun kambakht jeene ke liye pita hain… (Who says we drink to live)."


But when Shah Rukh Khan launches something he does it in style and with a lot of thought.

It will be interesting to see if the Baadshah takes this endorsement to dizzying heights!