Amitabh Bachchan's new Cadbury campaign

Cadbury India has launched a new TV commercial for its flagship brand Cadbury Dairy Milk featuring Amitabh Bachchan.

The campaign was kick-started with a teaser in the first week of June 2007 showing Mr. Bachchan hitting a lamppost and becoming unconscious in his urgency to have something 'meetha'.

The teaser commercial invited the viewers to visit www.meethamoments.com to guess what happens next.

Over the 10 days between the launch of the teaser campaign and the reveal campaign, over 17,000 visitors have registered on the website and entered a competition to preview the continuation TV commercial before its launch in the channels!

Here is the new commercial of Cadbury featuring our good ol' Big B.


Also see: Amitabh Bachchan craves for Meetha!