Friday, June 1, 2007

Amitabh to do an Aamir Khan


When brands are associated with Amitabh Bachchan they are sure to grow.

Take for instance Himani Navratna Oil. Since Amitabh’s association with the hair oil brand it has gone places.

With the success of the Amitabh’s previous ad, Himani Navratna Oil has gone ahead and roped in the Big B once again. But this time around he wouldn’t be seen being preachy like the first ad, but will do what he does best, acting.

The new ad shows Big B as a P.A who speaks in true UP style and explains the newly appointed manager how to beat tension and stress and save the day with Himani Navratna Oil. The ad has been directed by the Munnabhai director Rajkumar Hirani and is created by Ramanuj Shastry.

Interestingly, the future advertisements will have Amitabh in different regional avatars to promote the brand. If one remembers even Aamir Khan had donned different regional avatars for the Coke commercials.

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