Aamir Khan to play a cricket match to promote Lagaan DVD

After the launch of the Oscar-nominated Lagaan on DVD last month, Bollywood superstar and producer Aamir Khan now plans a cricket match at a mall in Mumbai on July 14 to promote the DVD.

The match is scheduled to be played at Infinity Mall, Andheri West, between the Lagaan XI and 11 lucky consumers of the DVD or VCD purchased from any Landmark store in India.

Says Aamir, ''Lagaan DVD has been a landmark in Indian Home Entertainment and in itself the celebration of the Spirit of Lagaan. We wanted to share the celebration with the fans of the movie and hence have planned this cricket match''.

The event, organised by Excel Home Videos, in association with Landmark stores, will witness a galaxy of Bollywood stars associated with the film. The limited over match will be played at the Mall, barricaded by nets, with area for the general public to enjoy the game.

Related Article: Aamir Khan launches Limited Edition DVDs of Lagaan