Rakhi Sawant to endorse Mint-O Fresh

ITC Limited - Foods Division today announced the expansion of the Mint-O Fresh portfolio with the launch of Mint-O Fresh Cool Green and has roped in the bold and confident Rakhi Sawant to highlight the brand and product salience.

The communication of Mint-O Fresh has been about breath freshness enabling the protagonist to win over his girl. The tagline "Jab Laila ko karna tha impress to Majnu ne khayi Mint-O Fresh " has stood the test of times and is still widely known and remembered.

Speaking on the new campaign, Ishita Tandon, Brand Manager - Confectionery, ITC Ltd-Foods Division said "Signing on Rakhi will help us get this cut through and improve brand salience. Also, Rakhi is bold, confident and frank and Mint-O Fresh has similar brand values."