Kareena Kapoor to endorse Globus chain

Actor Kareena Kapoor has been appointed as the brand ambassador for the apparel retail chain Globus.

Kapoor replaces Soha Ali Khan, who until now was the face of the retail chain since April last year.

Kareena said, "I am delighted to be the face of Globus. I love the trendy hip fashion from Globus, which is as good as anywhere in the world. I look forward to spreading this new language of fashion across the nation."

Globus vice chairman Akshay Raheja added, "Kareena's sense of style, charisma and attitude reflects the aspirations of millions of young Indians. She has experimented with a variety of roles and hence one has seen her in different stunning looks."

The retail chain has also roped in 50 designers and product specialists to forecast international fashion trends and create the latest merchandise, which will be exclusively made available under the Globus and F21 brands.