Wednesday, November 28, 2007

Video: Shah Rukh Khan and Dhoni in Videocon commercial

Shah Rukh Khan and Mahendra Singh Dhoni are not just superstars, but 'shooting stars" in their own rights!

The Videocon ad starts with two brothers getting separated from each other in a Kumbh Ka Mela and then reunited later in life, a spoof from 70s film.
SRK is getting into Indian jersey, the tricolors while Dhoni dresses like Shahrukh Khan in Om Shanti Om. SRK becomes a cricketer while Dhoni a movie superstar.
During the start of the shoot, when Dhoni felt a bit uncomfortable before the camera, SRK waved his omnipresent magic wand and made him feel comfy and got through the shots with total perfection. In return, Dhoni shared some real great cricketing tips to SRK!

The ad has been conceptualized by Ogilvy and Mather.

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