Friday, March 16, 2007

Acer signs Hrithik Roshan

In an inspiring move that is bound to capture the imagination of today's tech-savvy and brand-conscious youth, Acer has announced that Bollywood superstar Hrithik Roshan will endorse Acer brand and its products. Acer, one of the world's top PC brands is the leading Notebook vendor in Europe.

Speaking on this occasion, Managing Director, Acer India, W.S. Mukund said, “The tie-up with Hrithik is a natural fit with the personality of the brand, which stands for youthful, trendy, friendly, adorable and aggressive. Brand association with Hrithik, the leading film star with a string of successes such as Krrish and Dhoom 2 , will give us a better mind share among the young and the first time users. In fact, Acer, in a short span of time has established a large network of channel partners and has more than half-a-million customer base in the country."

Hrithik added, “I look forward to partnering with Acer, the fastest growing PC brand globally. With many of its technological innovations and breakthrough moves, Acer products can really bring lot of “can-do” attitude and style into the lives of consumers today.”

1 comment:

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