Tuesday, May 22, 2007

Karan Johar: The new face of Alfred Dunhill in India

According to Pallavi Jha from Yahoo India (Finance), producer, director and host Karan Johar has been signed by British based luxury brand, Alfred Dunhill as its brand ambassador.

The association between Johar and Dunhill was orchestrated by Percept Talent Management (PTM), the recently launched outfit of Percept Holdings. Johar will be seen promoting the products of Dunhill on his show Koffee with Karan, film associations, in-film placements and tie-ups with new releases.

"To reach out to the India's youth population, the brand was on the lookout for someone young, stylish and successful and Karan fit the brand profile," says Vinita Bangard, COO, PTM.

"I have a long standing association with Percept as I have done a few events with them. I have been dealing with Vinita since then and I like working with them as they are highly professional," says Johar of the newly launched company.


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