Lux Inspiring Beauty: Coffee table book launched
Written by Omar Kureshi, the book features Aishwarya Rai on the cover.
Though Lux has been associated with at least 102 Bollywood beauties for 75 years now, the book, however, will include even those celebrities who have not been its brand ambassadors.
So who's the most beautiful of them all?
“I think Hema Malini is the most beautiful. I am a huge fan of her,” says choreographer-turned-director Farah Khan. While for Priyanka Chopra, “Madhuri is the most beautiful because I have grown up watching her movies.”
Remembering her heydays Saira Banu narrated her stint with Lux saying, “I only liked the colour white so the brand changed the colour within months to accommodate my taste and that’s how I did my first advertisement.”
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