Deepika Padukone is Kingfisher's Brand Ambassador

Kingfisher Airlines has roped in model and Bollywood debutante Deepika Padukone as its brand ambassador.

Deepika makes her debut in Om Shanti Om, opposite Bollywood superstar Shah Rukh Khan, that releases on November 9. She will now mirror the hopes, aspirations and lifestyle needs of the new and young generation of Indians who are now taking to the skies.

At an event that was held last Tuesday at Hilton Towers in Mumbai, wearing a sizzling red-hot dress - the colour of Kingfisher - Deepika went on stage with billionaire Vijay Mallya (owner of Kingfisher Airlines).

Deepika said on the occasion, "I am honoured to be the face of Kingfisher Airlines, a brand which is trendy, classy, and one that leads the aviation industry. I thank Dr Mallya for giving me this wonderful opportunity."

"Deepika will be our eyes and ears giving us feedback on customers opinions who suggest where we can improve. Since we will commence overseas operations next year we also wanted a face that would be internationally recognised," Mallya said.